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This web page has the following in the homepage, "Quality, Service, and Craftsmanship." We saw that the web page also stated " View More of Our Work." It also said " Our excellent reputation and long list of satisfied clients attest to our superior craftsmanship, attention to detail, excellent customer satisfaction, clear communication, honesty and integrity. We are licensed AZROC 269893, bonded, and insured and please feel free to ask for our client reference list. We are based out of Chandler, Az but our services are nationwide. IntExt Door and Window Replacement." The header had General contractor as the highest ranking optimized keyword. It is followed by Chandler, Handyman services, and Bathroom Remodeling which isn't as ranked as highly as General contractor. The next words echi-llc.com uses is stand up showers. shampoo niches was included and might not be understood by search crawlers.